Digital and ROI has been my biggest passions throughout my career. I have acquired and in-depth experience in both the digital world and ROI towards both the commercial and private audience.
The every changing business environment motivates me, where yesterdays way of working with marketing and especially the digital channels, is today's history.
I’m a very strategic thinker both also enjoys being hands on securing a perfect execution. I like to set clear commitments to work against to secure a common goal for my team and myself.
Being able to set clear and measurable goals is something I don’t not compromise. I thrive to make every decision data and fact based.
I’m seen as an experienced marketer with work experience from different industries with focus on both the BTB and BTC segments.
I posse’s great communicational and presentation skills and I’m comfortable working both on a strategic level but also being hands on during the execution. I’m seen as a trusted Marketing/Business adviser.
I have a driven approach with a very analytical mindset. I posses great project management skills. Years of experience have given me strong business perspective and experience working with marketing to best support overall business goals.
Skills: Digital, online, mobile, sem, seo, social media, branding, roi, romi, tracking, analytics, business development, partner management, campaign management, people management, e-commerce, strategy, product management, scrum, advertising, Google Adwords, btb, btc, crm, social crm, analysis.
Responsible for the Danish eBay CRM and Market Intelligence activities. The mission of the role is to drive eBays Danish brands by defining and leading all relationship marketing programs within both DBA and Bilbasen.
The CRM and Market Intelligence role is part of the marketing team and holds a central role in eBay Classifieds Group Denmark which strive to combine the entrepreneurial energy of a start-up with the resources and trusted leadership of a major corporation.
With the responsibility for CRM and Market Intelligence I’m working to take the existing setup and processes to the next level. I play a pivotal role in activating the strategy and ensuring that eBay Denmark over the coming years, will grow its reach and frequency significantly, making ebay the market leader.
Furthermore I’m responsible for:
strategy across the different brands.
managing overall SEO initiatives.
needs and goals.
our different online platforms both www and mobile.
drive engaged customer communication.
platform across offline and online channels.
all the different brands represented within SoMe.
to merchants, marketing, SMM and sales.
relevant deal partners in all the Nordic countries.
Award winner "JAGTEN" with Casper Christensen.
different segments and products especially with a strong
focus on supporting the daily deal/e-commerce business.
activities and especially securing a high ROI on marketing
activities related to the e-commerce business.
central European Marketing Service Center.
websites with focus on customer centricity, optimized CTA's,
improved communication platform, and general usability
workshops and roundtables for various target audiences, from
CFO's, CIO's, IT professionals, etc.
agency, web agency, and production agency.
activities at Europcar's sister company driveon.net a solely online
based car rental company.
driveon.net, ps-biludlejning.dk, bookcar.dk, letleasing.dk
taxfreecars.dk and tourcar.net.
europcar.dk and driveon.net.
counterpart to Holiday Auto.
by the sales department.
clients in the music industry.
streamlining sponsorships to increase the brand awareness.
products launched in 2006 at europcar.dk/specialties.
to a more homogeneous appearance towards the corporate
Linkedin Profile Rune combines an equal passion for improving business and and developing his team-members, which is a great characteristic in a leader. He is an experienced marketeer, with analytical and technical skills, so relevant in today's marketing landscape. He is a reliable co-worker that I have enjoyed working with!
Rune is a strong, dedicated and comitted person with a passion for, and knowledge about marketing and CRM. Not only systems, but with a strong focus on creating business and customer value. He manage to see the big picture, which is truly relevant in a marketing departement, and has the ability to create awareness around his projects by focusing on ROI.
I hired Rune for his role as CRM marketing manager in Eniro, and I would do it again. Rune has a great understanding of how marketing must support and growth business. He is a highly skilled marketing manager in the fields of product development and digital marketing and a pleasure to work with
I've had the pleasure working with Rune in Microsofts Central Marketing Group. Many times I've benefitted from Runes strong understanding on how marketing and CRM works and what the levers are, which makes Rune a very strong capacity in any organisation. I would love to work with Rune again and highly recommend him.