I have enjoyed 11 years in different roles in large international companies and at the moment in a midsized Scandinavian company. My passion for learning and ambitions has given me the opportunity to develop a diversified and valuable skills set, in both Marketing and Product Management.
I have a broad experience from the IT and media industry working with both BtB and BtC segments. Strong track record in marketing, digital, E-commerce, mobile, social media, sem, seo and CRM all with a great focus on ROI.
Current overall responsible for all marketing activities related to Danish market within the Eniro organization. Furthermore part of the management team in the marketing organization which entails responsibilities for all the different Eniro markets. Several direct reports.
Currently I have a strong focus on various digital initiatives on both mobile and desktop.
Eniro owns some of Scandinavia's largest websites www.Krak.dk, www.eniro.se, www.dgs.dk
strategy across the different brands.
managing overall SEO initiatives.
needs and goals.
our different online platforms both www and mobile.
drive engaged customer communication.
platform across offline and online channels.
all the different brands represented within SoMe.
to merchants, marketing, SMM and sales.
relevant deal partners in all the Nordic countries.
Award winner "JAGTEN" with Casper Christensen.
different segments and products especially with a strong
focus on supporting the daily deal/e-commerce business.
activities and especially securing a high ROI on marketing
activities related to the e-commerce business.
central European Marketing Service Center.
websites with focus on customer centricity, optimized CTA's,
improved communication platform, and general usability
workshops and roundtables for various target audiences, from
CFO's, CIO's, IT professionals, etc.
agency, web agency, and production agency.
activities at Europcar's sister company driveon.net a solely online
based car rental company.
driveon.net, ps-biludlejning.dk, bookcar.dk, letleasing.dk
taxfreecars.dk and tourcar.net.
europcar.dk and driveon.net.
counterpart to Holiday Auto.
by the sales department.
clients in the music industry.
streamlining sponsorships to increase the brand awareness.
products launched in 2006 at europcar.dk/specialties.
to a more homogeneous appearance towards the corporate
Rune is a strong, dedicated and comitted person with a passion for, and knowledge about marketing and CRM. Not only systems, but with a strong focus on creating business and customer value. He manage to see the big picture, which is truly relevant in a marketing departement, and has the ability to create awareness around his projects by focusing on ROI.
I hired Rune for his role as CRM marketing manager in Eniro, and I would do it again. Rune has a great understanding of how marketing must support and growth business. He is a highly skilled marketing manager in the fields of product development and digital marketing and a pleasure to work with
I've had the pleasure working with Rune in Microsofts Central Marketing Group. Many times I've benefitted from Runes strong understanding on how marketing and CRM works and what the levers are, which makes Rune a very strong capacity in any organisation. I would love to work with Rune again and highly recommend him.